Awesome to see our friends at Casper win this prestigious award!
Mattress company Casper, digital agency Huge and women’s lifestyle media company Refinery29 took home top honors at the 2016 Digiday Awards tonight, celebrating the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
Casper won Most Innovative Brand for a whimsical marketing strategy and uses of tech that went beyond just selling mattresses. The company’s Web-only, direct-to-consumer business model is a complete departure from how mattresses have been sold traditionally: in a department store, at a huge markup. This year, the brand launched the chatbot Insomnobot 3000, which sent texts to sleepless people, and “Late Night Snap Hacks,” snaps that users posted to their own Snapchat accounts to trick followers into thinking they’re out on the town, instead of home on bed.
“We’re super-honored to be here,” said Taryn Laeben, chief experience officer at Casper. “We are in incredible company and we’re absolutely flattered.” When asked how the company stays innovative, Laeben’s answer was simple: “We’re a debate culture.”