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Here’s an example of supertargeted marketing fueled by social media and lots of data. Johnson & Johnson ($JNJ) is using a research panel of 50,000 consumers, together with [...]

The pharmaceutical industry is warming up to direct-to-consumer advertising on YouTube, but Google, which acquired the media channel in 2006, would like drug companies to get a lot warmer. At the [...]

Consumers today produce most of the data that marketers need. For example, 42 percent of European consumers conduct web searches on their mobile devices while shopping in brick-and-mortar stores. [...]