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When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turn mobile browsers into shoppers. After all, mobile represented just 16 percent [...]

Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for [...]

You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t impress your CEO. In fact, sharing these metrics with your [...]

Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say. Google, together with Facebook, controlled 64 percent of [...]

Thanks to online research, buyers are a lot smarter now than they were even a decade ago. Today, there’s simply no excuse for being an uninformed buyer. But, by the same token, [...]

Every business trying to reach their customer on social media is faced with this question – which social media network is best suited for their specific use case? All social media networks [...]