Here’s an example of supertargeted marketing fueled by social media and lots of data. Johnson & Johnson ($JNJ) is using a research panel of 50,000 consumers, together with sharing-minded mothers on its parenting site BabyCenter, to flag ideas and catchphrases that resonate with moms.
And, as AdWeek reports, that’s how J&J knows new mothers start planning their child’s first birthday party when the baby hits 10 months of age. “J&J can help them celebrate that,” the company’s manager of global strategic insights, Christina Hoff, told the advertising pub.
via J&J sifts marketing nuggets from Mom’s BabyCenter posts – FiercePharmaMarketing.
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