Budgets allocated for marketing technology have never been higher than they are today and marketing automation tools and investments in managing customer experience are at the top of the list. However, research reveals an overarching reality–a lack of strategy is hindering success.
Despite the investment in powerful, time-saving, results-tracking marketing technology platforms, over half are not fully used.
Check out this infographic from r2i on marketing automation trends and see where your company fits in comparison. If you’re challenged with similar barriers and are relying on your marketing automation solution to help generate and nurture leads that ultimately lead to new revenue, you may want to consider outsourcing the areas where you need help. You’d not be alone here either; research shows that 63% of companies outsource all or part of their marketing automation strategy and planning—it’s a proven model for success.
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John