Here’s a great infographic from Siege Media on how to create content that gives you a real edge over competitors. Some of the tips are:
- Make the URL Shorter
- Add content types competitors don’t use
- Emphasize on title – make sure it stands out
- Make it easy to read or consumer
- Make sure it is well structured
- Optimize for page load speed
- Make your content more visual and interactive
- Professional images make a big difference
- Include multiple and tall images – they get a lot attention
- Use floating share buttons
- Try to write long posts
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