Advertising is different from SEO.

While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not.

The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest.

It’s important to choose one or two channels—and learn the ins and outs of them—rather than try to become an expert in all of the channels available.

How do you know which one(s) to use? Well, that depends on where your audience is.

In this post, I want to show you how to use promoted pins (ads) on Pinterest effectively.

Pinterest’s demographics consist mostly of women who love visual content. That means that niches like fitness, home decor, and fashion perform really well on this social platform.

If your audience falls into those general demographic categories (or similar ones), chances are that many members of your audience use Pinterest.

It makes sense to build a profile on the site, but it can also make sense to use promoted pins to not only grow your following faster but to also send traffic to your website.

If you’ve never played around with promoted pins, don’t worry. I’m going to show you exactly how to use them.

Step 1: Choose from two types of promoted pins

Step 2: Get your targeting right

Step 3: Consider your budget

Step 4: Track and analyze your results

Step 5: Never stop improving

For full details – continue reading here: 5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest

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