Instagram is growing very quickly. At the time of this recording, it has 400 million users and Sue believes they’ll soon announce they’re at 500 million active users. They project it to be one billion in three years.
Listen to the show to learn more about Sue’s retail store on Cape Cod.
What’s new with Instagram
Sue explains several new Instagram features.
First, you can now send direct messages from an Instagram comment via mobile. When you open up Instagram and see a post you want to send privately to your team, just click on the arrow to the left of the comment and send it as a direct message. All you have to do is @mention the person you want to see it.
Direct messaging is one of the most underutilized features of Instagram, Sue believes. A lot of people don’t use direct messaging for their business. For example, when you see something that reminds you of a client or someone you want to collaborate with, you can easily send it to them as an idea without having to publicly post on that feed.