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  Some brands are posting more on Instagram than on Facebook – is it time you moved your social media focus? Everyone knows Facebook rules the world of social media marketing. It has [...]

Social media platforms are important for your brand. Well, you already know that. But, here’s a constant challenge marketers face – the forever changing nature of these platforms. One such [...]

2016 is around the corner. As you begin to plan for the next year, staying ahead of the curve is important so that you are better equipped against the competition. For most people, staying ahead [...]

The Myth: I have been involved in marketing analytics work for some years now. It requires me to regularly talk to CXOs about their big data challenges, and their plan to leverage this data to [...]