Archives

The Financial Times has found an unlikely outlet for its charts and graphics: Instagram. A year ago, it had 40,000 followers to its Instagram account. Now, it’s at 286,000, and it’s adding [...]

Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable. Like me, you may remember the early days [...]

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business [...]

Predictive analysis is the use of Big Data and machine intelligence to predict the likelihood of a specific outcome, such as a trial user becoming a paying customer. Marketers can theoretically [...]

Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media [...]

There are tons of experts out there who would tell you that your business – regardless of who your customer is, or what you sell – needs to become more like a media business in order [...]