In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.
Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression. In the face of a negative narrative, the company has been quick to take action and has focused predominantly on changes geared toward the user.
Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall on-boarding and experience of the platform.
We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. Marketers, take note.
- The 140-Character Count Loophole
- Accessible Images
- The Connect Tab
- ‘Go Live’ Button for Periscope
- Native GIF Search
- The Switch to Un-cropped Photos
- Increased Anti-harassment Features