Cameron: There has to be a level of creative freedom built into the workplace culture. By this I mean that colleagues are always sharing interesting stories with each other, have the curiosity and listening skills to field new ideas that may grate against their preconceived notions, and are ultimately willing to take some risks with content. Many brands want to play it safe with their content, and this often leads to them embracing the easy default — turning on the generic content machine. We’re still learning as we go at The Modern Team (the blog Conaway authors for Flow), but the difficult discussions we had before launch about why our potential readers deserve bold, valuable content (and how we could do it) continue to shape our direction.Some degree of remote work is important as well; most journalists want to get out into their communities rather than sit at their desk from 9 to 5.
Continue Reading: Inside the Mind of a Journalist in the Business of Content Marketing