In a nutshell, any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law. So if you take a photo with your digital camera, you have the rights to that photo immediately. Similarly, when you hit save on a Word doc, you have a copyright to that content. The only notable exceptions are when you create something for work (your employer would own it), or when you use something that already has copyright protection as the basis for your work. That means that your Harry Potter fan fiction, a company blog post, or a Beyonce mash-up you mix probably wouldn’t belong to you.The same principle applies to brands: Any original content their employees create belongs to the brand.
For the full article, visit: How to Use Content That Isn’t Yours