In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening.

Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It was the same way in the late 90s and early 2000s with desktop experiences.

However, that forgiveness won’t last very long. Consumers will keep expecting more and more great experiences like those they get from mobile-optimized companies like Amazon.

mobile is already the big thing

As more apps and mobile websites improve, we will see more companies leapfrogging forward by creating richer, easier, and more persuasive mobile experiences, allowing their customers to become comfortable with starting and finishing their buying process on mobile alone. Still, the current metrics show mobile has a long way to go when it comes to its ability to convert.

via Mobile Is Not The Next Big Thing – It’s Already the Big Thing by @TheGrok.

Recommended Posts