Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is sticking it to SEOs, once again.
What are we going to do?
Of course, we could invest in a third-party tool. Some of those tools might help fill the gap, but they are expensive and only as good as their sample size.
And that got me thinking: If I would have to pay for a keyword research tool anyway, why not use pay-per-click (PPC) advertising for my keyword research? If I create a small PPC campaign, I can get keyword data and several other advantages, too.
So, in this article, I will show you how I’ve done keyword research using Google’s Keyword Planner; and, in contrast, what the advantages are of using a small PPC campaign to do keyword research instead.
PPC can help me identify new keywords
When you use the Keyword Planner (or a third-party keyword tool), you start by brainstorming a list of potential words.