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If you are reading this article, there is a high chance you are either implementing social media at your company, or want to scale your operations. The value of social media is becoming [...]

Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?   Let’s face it, if [...]

Are you in market for a Social CRM, but don’t know what features to look for? Are you still not convinced about value of a Social CRM? Are you having tough time convincing your management to [...]

Regardless of your opinion of the ALS Ice Bucket Challenge (IBC), which has catapulted the ALS Association’s (ALSA’s) charitable coffers to feverish heights, there are valuable business lessons [...]

Pharmaceutical groups have raised concerns that FDA’s draft social media guidance are not practical and could discourage pharmaceutical companies from interacting with consumers via social [...]

The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across [...]

The steady decline of pharmaceutical sales representative access to physicians is spreading to previously rep-friendly specialties, says the ZS Associates spring 2014 AccessMonitorT report. The [...]

Here’s an example of supertargeted marketing fueled by social media and lots of data. Johnson & Johnson ($JNJ) is using a research panel of 50,000 consumers, together with [...]