Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven.
The report was based on an analysis of Instagram content posted by Fortune 500 brands between May 1, 2015 and May 1, 2016. The researchers examined 41,071 unique Instagram posts, in total.
Only 123 Fortune 500 brands had Instagram accounts in 2013 (24.6%); today that number is up to 250 (50%), and an additional 1.4% have Instagram accounts for subsidiary brands.
Below, additional key findings from the report.
- Some 99% of reactions to Fortune 500 Instagram posts are likes, only 1% are comments.
- Fortune 500 Instagram posts that include hashtags or question marks have marginally higher engagement levels than those without.
- Posts that include an exclamation point have lower engagement levels, on average.