We feel honored to announce today that government of Colombia’s tourism department has appointed YibLab to enhance its marketing technology infrastructure and applications. This infrastructure supports global marketing efforts to increase tourism in Colombia. YibLab CEO, Jasmeet Sawhney, said “This engagement brings many firsts, including our first client in South America, and first project with a Government entity. The credit for this win goes to our highly skilled team that has deep understanding of marketing technology landscape, and has experience picking the right technologies for unique customer situations.”

This marketing technology will be the backbone for marketing campaigns that promote Colombia’s tourism destinations, along with its vibrant art, culture and food. YibLab’s experience across verticals, working with both B2C and B2B sectors, combined with our ability to implement and integrate modern marketing technology, and make the most optimal use of it, helped us win this project. YibLab has tremendous experience working with all types of stakeholders and providers within the marketing ecosystem, especially digital marketing data and technology. We will be working closely with teams across the globe to ensure success of this project.

“Yiblab is changing how companies use big data and integrated applications to supercharge their Marketing initiatives”, said Navi Kohli, Senior Vice President at YibLab. “The implementation of Yiblab’s Pulse platform, which deeply integrates with marketing data management and automation applications, will enable Colombia Tourism to effectively target millions of travellers worldwide.”


About YibLab:

YibLab provides integrated sales and marketing solutions to some of the top B2C and B2B brands. We combine data, technology and storytelling to help clients make the most effective use of their sales and marketing budgets. Our proprietary technology and offshore delivery model offers cost-effective solutions that help our clients scale quickly. YibLab is one of the fastest growing marketing solutions provider, and was awarded NJ Top 50 award for rapid growth.

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