Google wants you to switch to HTTPS, but should you?
It’s been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to [...]
Content Marketing Volume is Increasing but not Engagement – Here’s why..
When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the [...]
Wondering when to post, and which fiters to use on Instagram? Here’s what Fortune 500 brands are doing
Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from [...]
Tactics Sales teams need to follow in the internet age
“Aggressive sales tactics are not the way to build a relationship between the retailer or brand and the customer and a friendly rapport between staff and customer” according to this [...]
End of Google’s growth, and 6 online advertising issues you need to know
Alphabet/Google’s revenue continues to grow. In fact, earlier this year, it briefly surpassed Apple to become the most valuable public company. But, over the years, Google has reported one number [...]