2017 Content Marketing Stats You Need To Know
Have you been wondering what other companies are spending on content marketing? What they plan to do in near future, and which channels they are focusing on? The infographic below (from [...]
Content Marketing Volume is Increasing but not Engagement – Here’s why..
When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the [...]
Pros & Cons to help you pick the right social media channel [Infographic]
Every business trying to reach their customer on social media is faced with this question – which social media network is best suited for their specific use case? All social media networks [...]
Mobile Is Not The Next Big Thing – It’s Already the Big Thing
In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with [...]
Pharma needs to engage more digitally with docs
The pharmaceutical industry needs to engage much more in the digital space with healthcare professionals and “provide clear, concise brand and product messages which can be easily shared across [...]
Pharma Rep Access Down 33 Per Cent Since 2008
The steady decline of pharmaceutical sales representative access to physicians is spreading to previously rep-friendly specialties, says the ZS Associates spring 2014 AccessMonitorT report. The [...]