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The Internet of Things has arrived While some continue to write it off as futuristic, they are not acting any different from skeptics we had when mobile technologies were maturing. We all know [...]

Social media platforms are important for your brand. Well, you already know that. But, here’s a constant challenge marketers face – the forever changing nature of these platforms. One such [...]

The Myth: I have been involved in marketing analytics work for some years now. It requires me to regularly talk to CXOs about their big data challenges, and their plan to leverage this data to [...]

Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?   Let’s face it, if [...]

Are you in market for a Social CRM, but don’t know what features to look for? Are you still not convinced about value of a Social CRM? Are you having tough time convincing your management to [...]

So what would be an effective approach to email channel optimization that would have everyone engaging in your messages instead of sighing every time they see your subject line? Here are some [...]

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with [...]

The Seven Success Factors of Social Business Strategy 1.  Define the overall business goals. You can’t align your social strategy with your business objectives if you don’t even know what your [...]

Here’s an example of supertargeted marketing fueled by social media and lots of data. Johnson & Johnson ($JNJ) is using a research panel of 50,000 consumers, together with [...]

The pharmaceutical industry is warming up to direct-to-consumer advertising on YouTube, but Google, which acquired the media channel in 2006, would like drug companies to get a lot warmer. At the [...]